Research is a process to discover new knowledge.
Research is the process of solving problems and finding facts in an organised way. Sometimes, Research is used for challenging or making contribution to generalizable knowledge. We may have to find some new algorithms, methods or replicate existing method to against others by proving the facts. Research is done by applying what is known (if anything), and building on it. Additional knowledge can be discovered by proving existing theories, and by trying to better explain observations. Research should be systematic, organized and objective.
With research, some organizations, stakeholder know about real data and he can making good decission for strategy or planning based on data.